Link Building Types & Techniques – All You Need To Know

Links are the primary factors that Google and other search engines use to rank their pages and websites. It means, if you want your page to rank in the search results, you need to build links. Do you know what is link building, and why is it important in SEO? Keep reading the following write up and get to know everything about link building. Also, we have explained various natural link building techniques.

Search engines keep revising their algorithms to make sure users get the best and most relevant search results. Mostly, they believe that getting high-quality backlinks from other external websites make the chances your website to rank better. Read on and learn about all the strategies and techniques to help you with high-quality link building. Also, get to know how to build links to your website.

What Is Link Building? – A Quick Definition

Link building is the method of acquiring hyperlinks, also called backlinks to a website from external sites. These backlinks can be called the earned natural links from other sites. Natural Links help to make the online reputation of any website better. Also, they help to increase the ranking of search engines.

No ranking factor is more important than links. If you want to get a good rank in Google or other search engines, it is essential to have the right amount of backlinks to your website.

What Are the Different Types of Link Building?

Three types of link building are essential to increase your site’s visibility.  Having the right kind of links is very important. They help in improving site authority, search ranking, boost traffic, improve customer experience. Have a look at the main three types of link building.

• Inbound Links – These are the links that are coming from other sites to your site. Also, these are known as backlinks.
• Outbound Links – These are the links that are going from your site to other sites.
• Internal Links – These are the links that go between the different pages of the same site.

How to Build Links to Your Website?

For link building, you must know what makes a link bad or good. In this way, you can focus on building links that will help your website to improve Google rankings. So, let us see how to figure out which links are worth building before knowing the actual techniques.

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• Authority of Page

The authority of a page from where you get the backlink matters a lot. The reason is that links from more authoritative webpages give more authority to your site.

• Authority of Site

A website’s sitewide authority also matters. The authority of the site determines the quality of a link. These links are a bit difficult  to get. But, once you get it, the efforts are worth it.

• Relevancy of Site

Relevancy of the site also matters. Make sure you take a link from a high authority site that is relevant related to your website.

• Position of Link on a Page

On a page, the position of a link also matters a lot. The links put in the middle of the body in a page are more beneficial than ones in the footer/sidebar. So, make sure your links appear in the middle of the main body of a web page.

• Nofollow & Dofollow Links

If a “no follow” tag is added to a link, it means the search engine will not count it as an endorsement. Try to get “dofollow” links from good authority sites whenever possible.

Link Building Strategies 2020 – Tips & Tricks

• Guest Blogging

Guest blogging can help you scale up massively if you approach in the right way. If you have your content that is published on a related and relevant blog, can help you build your profile in a much better way. Here, you will get a link for who you are in real.

We can help you with getting a link through a guest post in your niche. Please go and check our service page for more details. Also, with guest blogging, we will help you gain quality links.

• Brocken External Link Building

This is among the most practised link building strategies in 2020. It is comfortable to get started and get quick results. You just have to find pages that can link to you. Now look for the broken links in that page. Tell the webmaster and ask to replace the broken link with a link to your page with relevant information.  

• Outreach

A good link building strategy always spins around a good outreach. Here, you connect with your audience. You should let your targets know where you want your link to go. Be considerate and generous.

• Internal Linking

You can control everything about the internal links. You can decide the location, anchor text and everything else. Add links between the pages of your site. Go through your old content and try to combine pages through interlinking.

• Blog Commenting & Directories

Blog commenting can make a way to bloggers radar. It does not give a do-follow link always. But, with this, you can make an identity among other bloggers. You can submit to blog directories if you have your blog. This helps in reaching the target audience.

Some Natural Link Building Techniques

The technique of building links naturally is called natural link building. Here, the owner does not have to go and generate a link. In other words, natural link building is when the website owners or bloggers link to your content because they find it useful.

Some common natural link building techniques involve social sharing, consistency writing, creating good content so that someone can link naturally to your page.

• Social Media

Social media can dive a direct impact to natural link building. Here, you can put your content for those who will be more interested and can link to it. This is the reason; everyone should maintain an excellent social media presence.

• Create and Publish Good Content

It is evident that if the content is not interesting, no one will read it. So, nobody will naturally link it. Try to make your contents better and attractive to read. This will bring more traffic to your site. So, keep your content useful and increase engagement.

• Consistency Writing

Consistency is one of the essential natural link building techniques. You need to write good content and share them on social media consistently. It is necessary to be consistent with your content publishing. Just choose the right time and put your content in front of the correct audience.

Summing Up

Links are vital for any site to improve the ranking in Google search results. In the above write-up, we have discussed various techniques of link building.  Also, you have got a useful link building strategy for 2020. There are multiple ways to build good quality links. Just follow the guidelines mentioned and build valuable backlinks.