Benefits & Usage of White Hat SEO – All You Need To Know

Do you know that you can rank in Google on various competitive keywords without worrying about penalties put by Google? Yes, there is a way where you no need to worry about the violation of the search engine’s rules. This technique is called White hat SEO. Basically, there are two major types of SEO, white hat and black hat.

In this online world where Google updates keep on coming, the only way to survive and maintain your SERP rankings is to follow the white hat SEO. Also, doing the White hat practices increase the possibility that the search engine will like your page more. So, you can have a chance to get a good ranking in SERPs. Come let us discuss them in detail about the white hat SEO techniques and their benefits.

What Is White Hat SEO ? – A Quick Definition

White hat SEO refers to the tactics, strategies, techniques carried out while following the guidelines provided by Google. In simple terms, we can say that it is the practices done to improve a website and its ranking in SERPs without cheating or violating any policies.

The major focus is on the quality of a site using the organic white hat SEO techniques. This means you need to take care of a number of factors during optimization. Some factor includes:

• Content on a website.
• Videos and images.
• Metadata, the title and description.
• Basic architecture of a site.
• Performance, speed of a site.

Importance: In case you do not follow some guidelines provided by Google and you get banned, won’t that be bad? All your traffic will go in vain and your page will disappear from SERPs. So, to play safe is very important to practice white hat SEO.

White Hat SEO And Black Hat SEO – Major Differences

SEO has two major types, black hat SEO and White hat SEO. The biggest difference between these two is that white hat follows all the guidelines of Google but black hat does not. Black hat SEO violated all the guidelines provided by Google to rank in SERPs.

White Hat SEO

White hat SEO is the ethical way of optimization. Let us see the crietia it follows.

• Follows all the search engine guidelines

Google has given many rules to optimize a website. White hat SEO follows all the given guidelines.  So, if you are not manipulating any guidelines and optimising a website, you can preferably following white hat SEO.

• A major focus is human audience

This technique includes the changes that done on a website to make it more helpful for users. As Google’s main aim is to give best results to users, SEO need to be done in a right way. This type of SEO focuses on increasing the user experience of a site. Some practices are improving the loading time of a page, publishing high-quality content.

• Follows long term approach

Doing activities while following all the guidelines of Google can sometimes be more time and energy consuming. This means, after doing the changes or activities, you will not get instant results. It might take long time to get the actual results. But, once you get the positive results, it is for many years coming ahead. These results are not temporary. 

Black Hat SEO

On the other hand, the black-hat SEO is completely opposite. It follows the given criteria. 

• Does not follow search engine guidelines

It mostly violates the search engine guidelines. Also, in many practices that should not be followed at all. 

• Depends on corrupt practices

Black hat SEO aims at getting the search engine rankings while manipulating the guidelines. It uses the tactics to make Google believe that a site provides more relevant information than it does in real.

• Follows quick approach

Without working much, practicing black hat SEO can give you instant  results. But mostly, these results are for short durations.

So everytime there is a new update in Google algorithms, there is a risk of losing the traffic ion a site that involves black hat SEO.

White Hat SEO – Case Study

This step by step approach will help you rank in the top results and get the maximum user traffic within a few months. So refer to the white hat case study and get the results.

• The first step is to find your influencers. You need amazing content, good backlinks, and promotion to rank at the top. Utilize the data from your influencers in the right way.
• Now, you have to select the right topic. Check what your influencers are publishing. There, you might get an idea about which topic you should choose.
• Good keyword research is very important for any content. You can pick a keyword research tool for this. This is because your keywords will decide how much traffic your page will get.
• You need to create quality content. Your content should be attractive, unique, and rich. Also, you can find many guidelines to create good quality content.
• The next step after publishing the content is to promote it and build links. So you have to promote it on various platforms like social media. Soon you will get the desired results.

Benefits of White Hat

Search engine optimization(SEO) is very important to rank in SERPs. Practicing white hat SEO carefully can help you win from your competitors.

• Costs less money

This is an organic way for getting the rankings. Unlike black hat SEO that requires alot of efforts and money but gives temporary results. With white hat, almost zero money investment is required but it gives better long lasting results. 

• Builds brand reputation

You can build a good reputation for your business with white hat SEO.  The stratergies will make people rely on you and trust you. So, white hat SEO techniques will help you make a better relation with your customer. 

• No risk

Here, there is no risk of being penalised. Regardless of the Google updates, your rankings will not get affected in any way. So, your site performance will not get affected in any way.

• Improves user experience

This type of SEO helps to improve overall user experience of a site. This includes factors like page loading speed, data relevancy, layout etc. It focuses on all the activities to make sure the user believes that you care about your website.

• Organic visibility improves

In white hat, the results are quite slow. With time, they grow positively. When Google updated its algorithms, there is no chance of losing the rankings. This makes a better visibility in an organic way. 

• Long term outputs

With white hat SEO techniques, you can get the results that will last for a longer time. You can promote your business in future also. After a time period, your results will be almost the same so you need not work more hard afterwards.

Summing Up

Concluding the above write up, white hat SEO is an organic way to rank in SERPs without violating any rules provided by search engines. Black hat SEO is completely the opposite. It involves the practices that violate the rules and regulations set by a search engine. We have explained in detail about both types of search engine optimization. Also, we have discussed the different benefits of the white hat SEO technique.