Top Free And Paid Digital Marketing Tools 2020

What Is Digital Marketing ?

What we all understand by the term marketing is connecting to a larger audience with the same interests with the help of some strategies. The internet has become a hub for people to gather, generate new ideas, and develop creative ways to understand and attract more people towards their business. 

The best way to engage with people and sharing your business and ideas with them is through digital marketing, which in simpler words, is online marketing. Every other brand these days have developed certain strategies to share their content. It can be through the creation of a website or social media presence or their advertisements. In this growing age of competition, every business owner, small scale, or great need to use digital marketing to expand and grow their business.

To start with, it is essential to know that digital marketing is not limited to a certain goal, one can always use creative strategies and tools to promote their business, Search Engine Optimization and marketing analytics are an example. Digital marketing is an umbrella term, and there are a lot of tactics and options that fall under digital marketing, such as :

• Digital advertising
• Email marketing
• Online brochures
• Sponsored content

Types of Digital Marketing

As we recall that digital marketing is an umbrella term, and several techniques fall under it :

Search engine optimization

SEO is a process of optimizing or enhancing your content so that it is discovered easily by the users when they search for something similar on search engines like Google. There are various ways through which your website will be ranked higher by the algorithm of a search engine and will help you gain traffic on your website. Let us take a look at what is included in SEO :

• Indexing of your site
• Creation of backlinks
• Mobile optimization or mobile-friendliness
• Pagespeed
• Search intent or keyword search

Content marketing

Content marketing is all about creating relevant content that may include blogs, articles, podcasts that focus on the need of the audience and their interests. It is basically storytelling, one needs to be constant with relevant and catchy content to attract more audience. You can use different strategies, use different content formats like case studies, templates, surveys, Q and A session to show your audience that you care about them, and develop a sense of trust.

Sponsored social posts 

Sponsoring content from other companies or influencers on social media platforms like Instagram can be a digital marketing strategy. Sponsored content or posts are basically promotional media that is promoted, created, shared by an influencer, or any brand or content creator but is paid for by an advertiser. It helps to engage with the audience, and the people who follow you or have trusted you and your content will believe in the product that you are promoting as well.

Email marketing

Email marketing is the practice of sharing your content with a group of people through email. These emails are cleverly written and designed to catch the attention of the receiver. Email marketing includes newsletters, seasonal mails, exclusive offers, reminders, flash announcements, and click-baits.

Social media marketing

Often, digital marketing and social media marketing are considered to be same; however, social media marketing is a part of digital marketing and is the process through which a creator gains traffic and creates content according to the needs of different social media platforms like Instagram, Facebook and others to share their content and engage with users.

The content is actually the king when we are talking about social media marketing, the content needs to be catchy and engaging so that people share your content more. A content creator might use hashtags or advertisements and find different techniques to engage with people.

Online Marketing Tools

You might have discovered some strategies to promote your content, but to implement those strategies, digital marketing tools are needed. As times change, different tools come into trend and are more suitable for your needs. These tools basically will help you execute your campaigns and are essential to give you better results. Below are some of the digital marketing tools that might come handy when proceeding with your marketing plans :

Whatagraph

Whatagraph is a platform that combines different digital marketing tools and evaluates which of your promotion channels is bringing you more traffic, and it provides you with :

• Marketing data
• Visual reports

This platform will not only give ways to generate traffic but will also compare and assess the performance of each channel.

Hotjar

Hotjar is a platform that makes you aware of the likes and dislikes of your website visitors. It provides you with different methods through which you can engage with your audience :

• Scroll maps
• Click maps
• Visitor recording
• Feedback polls
• Surveys

All the above-stated methods will help you understand your audience better, this platform is gaining a lot of popularity due to its easy-to-use service. the functions of this platform are the following:

• Engage with your website visitors
• Giving insight about where you need to improve
• Understand what is actually occurring on your site
• What your users have to say about your site

Canva

We all know that users retain more of what they see than what they read; it is important to create catchy content with different templates, photos, and background designs to catch the attention of the users. Canva is a platform that is a part of visual marketing and helps you to create different designs according to the needs of your website or content that you will display.

Traackr

Imagine a platform that helps you build connections with other influencers or content creators by analyzing their profiles, Traackr is used for influencer marketing wherein it tracks the profile and growth of different influencers and offers you good services so that you can manage your relationship with other influencers.

Google keyword planner

Search Engine Optimization helps your site to be on top search results if certain keywords are included, Google keyword planner is a platform that helps you to know how keywords function, provides you with a broad spectrum of keywords and keyword ideas. It acts like a research tool that provides you with keyword ideas.

Google analytics

Google Analytics is one of the most beneficial tools that every digital marketer should be aware of. It focuses on:

• The preferences of your users, where they come from, and you can access several reports with information about your users
• Analyses which marketing channels are helping your website grow more in terms of sales, shares, and downloads.

Todoist

Todoist is a project management tool that helps you to design colorful and attractive projects and also assign projects to other members of your team. It is an easy-to-use tool with drag and drop feature that will help you to collaborate on projects.

pCloud

pCloud is a cloud storage tool that helps you to:

• organize your projects and folders
• allows people to take a look at your work so that you can collaborate and work together
• makes sure there is no loss of data
• top brands have used pCloud to work on their projects and collaborate

Top Free And Paid Digital Marketing Tools 2020

Firstly it is important to understand that different digital marketing tools have different purposes, not every tool can be used for social media marketing, and similarly, every tool can not be used for creating relevant content. If you are wondering if every digital marketing tool will cost you an arm and a leg, you are wrong since some very fun digital marketing tools are currently offering their services for free, let’s have a look at some free digital marketing tools :

• Hotjar – social media marketing tool
• Buffer –  social media marketing tool
• Canva – all types of digital marketing
• WordPress – content marketing
• Facebook page barometer – Facebook marketing tool
• Tweriod – twitter marketing tool
• Hemingway – content marketing

Some paid digital marketing tools, these tools can be used for certain features without any cost, but for advanced features and permanent memberships, they might cost you a little :

• SEMrush – all in one digital marketing tool
• Moz – offers both free and paid SEO tools 
• Hootsuite – a great tool for social media management
• Buzzsumo – research and monitoring tool

All the above digital marketing tools will help you to improvise your promotions and will lead to better engagement with your audience. In today’s competitive world, the internet has become a center for all sorts of content, and hence, it is important to devise some strategies so that your content goes viral and people admire your work.